Here are the New & Upcoming updates of Product Auction App, stay tuned!

New Updates
Coming Soon...

Multi Language

We have introduced a new configuration option, "Enable Multi Language," to the Product Auction app. By turning it on, you can change the entire app’s language to the one you prefer.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/68a83cb81bb1b4321f30328d
From : 21 Aug 2025 -

Theme Extension

You can now utilize Shopify theme extensions to embed key customer widgets directly into your storefront. The following widgets are supported: View My Bids Update Username Update Shipping Method Update Card Details
From : 29 Jul 2025 -

WhatsApp Notifications (Admin App)

New configuration options have been added for the WhatsApp Admin App. You can now import updated default templates for both customer and admin notifications.
Link to blog: https://webkul.com/blog/whatsapp-integration-for-shopify-auction/
From : 29 Jul 2025 -

Proxy URL Update

We’ve updated the auction listing proxy URL to align with Shopify’s new structure. Make sure to update it in your store menu as well. Old URL: /pages/products-on-auction New URL: /tools/products-on-auction
Link to blog: https://webkul.chatwhizz.com/share/screenshot/688c764d8482ce502922205f
From : 29 Jul 2025 -

WhatsApp Notifications (Customer App)

We’ve launched a paid WhatsApp notification app for customers, it offers a seamless way to keep your customers informed and engaged throughout the bidding process.
Link to blog: https://webkul.com/blog/whatsapp-integration-for-shopify-auction/
From : 04 Jul 2025 -

Whatsapp Notification Logs

We’ve introduced a new option, WhatsApp message for the admin, including message status, read time, and delivery time for better tracking and communication transparency.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/689314c747977f057248ca73
From : 04 Jun 2025 -

Order Reconcile Button

We’ve added an Order Reconcile button to manually sync the purchase status for orders that failed due to API issues or sync delays.
Link to blog: https://webkul.com/blog/shopify-product-auction/#reconcile-order
From : 28 Apr 2025 -

Restrict Consecutive Bidding

You can now restrict users from placing multiple consecutive normal or proxy bids, improving fairness during active auctions.
Link to blog: https://webkul.com/blog/shopify-product-auction/#restrict-consecutive-bidding
From : 04 Mar 2025 -

Manage Order Placement:

We’ve introduced options for how customers complete their winning auction orders: Within Store: Shows “Buy Now” button in the Winning Auction section Outside Store: Hides “Buy Now” and displays seller/admin contact info instead
Link to blog: https://webkul.com/blog/shopify-product-auction/#manage-orders
From : 28 Feb 2025 -

Mandate Customer Info for Bidding

You can now make address and phone number submission mandatory for placing bids. And display a form directly on the product page or redirect to the account page.
Link to blog: https://webkul.com/blog/shopify-product-auction/#mandate-customer-address-and-phone-number
From : 28 Feb 2025 -

Analytical Dashboard

A new dashboard has been introduced to provide real-time insights into your auction performance, metrics, and trends, designed to help you make more informed decisions.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/688c69c947977f057247e1d9
From : 13 Jan 2025 -

Custom Shipping Profile

You can now assign custom shipping profiles to auction-winning products for greater flexibility in fulfillment.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/688c73f147977f057247e678
From : 13 Jan 2025 -

Google OAuth Mail Configuration

We have introduced a new feature allowing you to configure your own SMTP using Google OAuth. This gives you full control over sending emails directly from your mail server.
Link to blog: https://webkul.com/blog/product-auction-for-shopify-google-oauth-smtp-configuration/
From : 27 Sep 2024 -

Capped Amount for Bidders

We are excited to announce a new feature that will allow merchants to set a cap on bidding amounts. Customers who wish to bid beyond the capped amount will require approval from the Admin.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#capped-amount-for-bidders
From : 01 Jun 2024 -

Multi-currency.

Check out the most awaited feature and allow your customers to bid in their preferred currency.
Link to blog: https://webkul.com/blog/product-auction-for-shopify-multi-currency-feature/
From : 15 May 2024 -

Send purchase reminders before winner cancellation.

Now you can send purchase reminders multiple times prior to 24 hours of winner cancellation.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#purchase-reminder-time-slots
From : 01 May 2024 -

Mail Log for merchants:

This feature will allow merchants to see the mail logs for the last 30 days and will be able to see the mail status.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/6644ac045797ae079ff8ec70
From : 01 May 2024 -

New widget Layout.

Try out our new layout i.e, "Layout 2" for product page widget that you can find in "widget configuration"
Link to blog: https://webkul.chatwhizz.com/share/screenshot/6566c49844c0e203c3d69277
From : 29 Nov 2023 -

BAN BIDDER

You can now Ban bidders from bidding on your auctions.
Link to blog: https://webkul.com/blog/shopify-product-auction/#ban-bidder
From : 20 Sep 2023 -

Bidders listing for merchants.

Merchants will be able to see the list of bidders who have participated in auctions. Merchant can see the participated auction, Ban bidder from participating in auctions and remove card details in case of autopay.
Link to blog: https://webkul.com/blog/shopify-product-auction/#bidders
From : 12 Sep 2023 -

Allow bidder to add username while placing a bid.

This is help bidders to hide their identity and display a dummy name.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#bidding-username
From : 01 Feb 2023 -

Manually finish auctions and update auction details in bulk

Now merchant can finish auction and update auction details manually through app in bulk.
Link to blog: https://webkul.com/blog/shopify-product-auction/#update-finish-and-delete-auction-in-bulk
From : 15 Jan 2023 -

Checkout.com integration for auction auto-payment.

We are here with a new gateway integration for auto-payment in the product auction app i.e, Checkout.com. You can use this feature for auto charging the auction winner once the auction is ended.
Link to blog: https://webkul.com/blog/product-auction-auto-pay-checkout-com-integration/
From : 01 Aug 2022 -

Authorize.net integration for auction auto-payment.

We have integrated the Authorize.net payment gateway along with Product Auction Autopay functionality for your bid winner. As a result Bid winner amount will be auto debit from his added card using Authorize.net payment gateway.
Link to blog: https://webkul.com/blog/product-auction-autopay-feature/
From : 01 Apr 2022 -

Reconcile Auction Winners

We introduce a new feature, the name is Reconcile Winner, using this feature admin can easily show the list of auctions in which winners have not been declared yet in any manner.Admin will be able to declare all those winners in just a click by using this feature.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#reconcile-winner
From : 05 Oct 2021 -

Product auction API

Now, the merchants using the Product Auction app can get access to the Auction API via the app.
Link to blog: https://webkul.com/blog/product-auction-api-documentation-for-shopify/
From : 10 Apr 2021 -

Sorting and tag based filter on products on auction page

We have now introduced the “Sorting” and "Searching "feature on the “Products On Auction” page – A page where all the auctions get listed on your storefront.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#sorting-feature-on-auction-listing-page
From : 10 Jan 2021 -

Place bid in bulk through CSV

Now merchant can place bid on behalf of customers mentioning their emails ids and bid amount through CSV
From : 01 Oct 2020 -

Export Auction via CSV

You can now export the auctions from the app via CSV.
Link to blog: https://webkul.com/blog/shopify-product-auction/#export-auctions
From : 14 Aug 2020 -

Place Bid From Collection Page

You can now allow customers to place a bid on the collection page of your store.
Link to blog: https://webkul.com/blog/shopify-product-auction/
From : 20 Jul 2020 -

Mail Counter

Admin will now be charged for the extra mails in case the mail count reaches the threshold limit. If the merchant is using his/her own SMTP then, no additional amount will be charged for the extra emails. Just accept the Capped Amount and pay an additional amount as per the usage per 1000 mails i.e. USD 1 per 1000 emails once the mail count reaches the limit of 2000 Free emails.
Link to blog: https://webkul.com/blog/shopify-product-auction/#mail-counter
From : 16 Mar 2020 -

Change Auction Widget Layout

Admin can now change the layout of the auction widget shown on the product description page of his/her store.
Link to blog: https://webkul.com/blog/shopify-product-auction/#widget-configuration
From : 20 Jan 2020 -

Add Auction in Bulk

Admin can now add auctions to products in bulk in a go.
Link to blog: https://webkul.com/blog/shopify-product-auction/#add-auctions-in-bulk
From : 15 Jan 2020 -

Default Bid Rule

Admin can now set the default bid rules for the auctioned products of his store.
Link to blog: https://webkul.com/blog/shopify-product-auction/#default-bid-rule
From : 15 Jan 2020 -

Proxy Bid Flow Update

Now if a proxy bidder's automatic bid does not satisfy the bid increment rule then a bid equals the proxy bid will be placed. Click here to view the upcoming proxy flow update.
From : 11 Nov 2019 -

Allow Customers To Place Normal Bid & Proxy Bid With A Single Button

You can now allow your customers to place a normal bid & a proxy bid with a single button.
Link to blog: https://webkul.com/blog/product-auction-for-shopify-proxy-bidding-feature/#panel-0
From : 30 Sep 2019 -

Declare Next Winner If Auto Pay Payment Fails

Configure the feature to declare the next winner in case, the payment fails for the current winner.
From : 22 Sep 2019 -

Popcorn Bidding

Enable this option and enter the time within which you want to extend the auction deadline.
Link to blog: https://webkul.com/blog/shopify-product-auction-how-to-add-product/#panel-2
From : 21 Aug 2019 -

Real Time Bid Update

Once a bidder places a bid for a product, the bids will get updated on the auction window page for all the other bidders who are live on auction.
Link to blog: https://webkul.com/blog/shopify-product-auction/#panel-8
From : 21 Aug 2019 -

Declare New Winner

Admin can now declare a new winner even if the bidder has not reached the reserve price for the auction.
Link to blog: https://webkul.com/blog/shopify-product-auction/#panel-13
From : 30 Jul 2019 -

Penny Auction

We’re introducing Penny Auctions, which allow selling bid plans and boost engagement with exciting Penny Auctions. A fun, competitive way to grab great deals.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#penny-auction
From : - 24 Sep 2025

Winner History

We have be introduced an option in the auction app, "Winner History," that allows the admin to view the complete winner history of the auction, such as when an auction was cancelled, when it was re-declared, and when a new winner was declared.
From : - 29 Oct 2025

Product Subscription for Auto pay

We’re excited to introduce a new feature app within our Auction App : Product Subscription for Auto Pay. With this feature, the auto-payment is automatically deducted once a customer wins an auction.
Link to blog: https://webkul.com/blog/shopify-product-auction-upgraded/#product-subscription-for-auto-pay
From : - 29 Oct 2025

Penny Auction Extension

We have now developed a theme extension for the Penny Auction feature. Using this extension, merchants can easily view and manage details such as remaining bids, bid purchases, and current plans, and can also purchase additional bids directly from the extension.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/696f4b8eacd6a60699d5eecd
From : - 08 Jan 2026

Penny Bid Expiry Reminder

We have also added a Penny Bid Expiry Reminder feature. With this, merchants can set a reminder to automatically notify customers when their remaining bids reach a specified limit, helping them stay informed before their bids expire.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/696f4beaacd6a60699d5f07a
From : - 08 Jan 2026

Whatsapp customer permission update on theme extension

Customers can now update their WhatsApp permissions anytime directly from the theme extension, giving them full control.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/696f4ac5acd6a60699d5e80c
From : - 08 Jan 2026

Autopay Enabled for Collection Bids

Placing bids from collections is now supported with Autopay for a seamless and hassle-free payment experience.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/696f623f101c3706b2f5ae34
From : - 20 Jan 2026

Confirmation when Customer placing Bid

A confirmation popup with a custom label is shown when customers place a bid.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/696f62c4101c3706b2f5b425
From : - 20 Jan 2026

Customise Bid history button

We have introduced a new option that allows you to display a custom ‘Show Bid List’ button on the product page.
Link to blog: https://webkul.chatwhizz.com/share/screenshot/696f6309101c3706b2f5b65a
From : - 20 Jan 2026

Klaviyo- Email Marketing

Work In Progress

We're soon integrating Klaviyo Email Marketing with the Auction app. This will allow you to easily send bulk emails and run campaigns within the auction setup.
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Live Auction

Work In Progress

Host or join Live Auctions, we are introducing this feature, where bidders can bid in real-time while watching the product showcase live.
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Guest User Bid

Work In Progress

We’re soon introducing a new feature that will let guest users place bids, so logging in will no longer be required to participate in auctions.
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Merchant Plan for Penny Auctions

Work In Progress

We’re soon launching a new Merchant Plan feature for penny auctions, where merchants can choose from different subscription options — such as daily, monthly, or yearly bid plans, based on their needs.
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